Viakerala
Posted on February 20 2012
The fact that the Viakerala store and the Periyar Wildlife Sanctuary lie in the same corner of the world is also representative of the more obscure similarities between the two initiatives. In the same way conservationists in national parks seek to protect, research, sustain, and promote wildlife and the interest surrounding it, the Via Kerala team is working hard to document, conserve and rejuvenate the traditional crafts and language of Kerala, through exploration, design and promotion.
The fact that the Viakerala store and the Periyar Wildlife Sanctuary lie in the same corner of the world is also representative of the more obscure similarities between the two initiatives. In the same way conservationists in national parks seek to protect, research, sustain, and promote wildlife and the interest surrounding it, the Via Kerala team is working hard to document, conserve and rejuvenate the traditional crafts and language of Kerala, through exploration, design and promotion.