







Viakerala
Shree T-shirt (V Neck- Ladies)
Malayalam Typography - Shri
This one is not for the weak hearted, the bold malayalam typography reads ’sri’ - a word that has too many connotations but also absurd rules for usage. Though the literal meaning is beauty, the dictionary describes it as a title of respect used before the name of a man, a god, or a sacred book. Not a woman.
It is confounding then when names like Sri Devi, Sri Chitra are only for women!
Anyway, this is another of the words that’s being reclaimed by the modern Malayalee - and makes for an interesting graphic tee that looks great and also has an inner meaning that you now know :)