Posted on January 31 2012
Marco and Gianna walked into viakerala for the pre-launch curious to know our italian connection (via = street; in Italian). we told them about the similar connotation in literal postman terminology, but also talked about journey as a motif for artistic exploration.
heres a few things they found interesting - our content wall, works in progress; development drawings, quirky thoughts, design process... even the attention to detail in the fabrics and textures sourced entirely from local weavers.
we're not going to let out the stock list, but heres a sneak peek ;-)