Via Kerala is seeking to conserve creative traditions in a number of ways.  By experimenting with and re-working hand-crafted designs, by utilizing local craftsmen and women to produce our designs, and by using locally hand-made fabrics within our designs, where possible. Skills such as needlework, weaving and basket weaving are commonly found throughout the state. By exploring and improving designs, we are attempting to create more aesthetically appealing, unique products that also serve a practical function, help raise awareness of our local crafts, and keep these practices thriving. Our reversible bags made with locally woven fabrics are proving very popular.