Viakerala
Valarthumrigathineppole Pradarshipichu (Malayalam Project Artwork Poster)
“Saris were never her thing. It hung on her like the uncomfortable feeling that was lingering inside her. She was being exhibited, as the virtuous daughter; the best student, excellent dancer, rooted in traditional values - to the professionally, economically self-sufficient suitor.”
Concept Note:
This photo montage shows the awkwardness that most women feel when they are exhibited as items on sale, moved from their comfort zone, displayed as something they really aren’t - only to attract the best suitors.